Trinity Mirror has confirmed the launch of a new daily newspaper, The New Day, available from February 29.

The paper is to be published Monday to Friday and will 'cover news and topical content but with a modern style and tone, aimed at a wide audience of women and men who want something different from what is currently available'. Alison Phillips, Editor of The New Day, said 'There are many people who aren't currently buying a newspaper, not because they have fallen out of love with newspapers as a format, but because what is currently available on the newsstand is not meeting their needs. This paper has been created as a result of customer insight and is the first newspaper designed for people's modern lifestyles'.